carolyn gilberti

pcs edventures

Engineered cohesive editorial calendars and multi-channel content strategies to streamline marketing operations for K-12 educational programs.

problem

Identified a "Fragmentation Gap" where high-value educational content was siloed. Outdated email workflows and a text-heavy social strategy failed to capture leads, while a lack of editorial synergy led to missed conversion opportunities.

solution

Overhauled the editorial calendar repurposing legacy blogs into high-retention social assets, researching high-intent keywords, and optimizing on-page SEO. Led a cross-functional team to integrate lead magnets into existing product funnels and engineered automated email workflows to nurture interest into revenue.

I. Editorial Strategy & Content Architecture

I recognized that the existing blog library was a "sleeping asset." I led a systematic audit to refresh on-page SEO and restructured the editorial calendar to ensure high-demand educational topics were front and center.

The Repurposing Engine: I transformed lengthy technical blogs into digestible social "micro-content," maximizing the ROI of every piece of written content.
AEO & Discovery: By optimizing headers and metadata, I ensured our educational resources were the top answers for "Generative Engine" and traditional search queries.

II. Lifecycle Automation & Lead Capture

A great story is useless if it doesn't lead to a conversion. I bridged the gap between awareness and sales by building a cohesive Lead-to-Launch ecosystem.

Integrated Lead Magnets: I mapped high-value downloads (like the Summer Camp Planning Toolkit) directly to relevant product pages, creating a logical "next step" for visitors.
Email Workflow Engineering: I designed and implemented automated email sequences that nurtured leads through the buyer’s journey, ensuring the brand stayed top-of-mind without manual intervention.

III. Cross-Functional Project Management

In a project manager capacity, my most critical role was acting as the strategic glue between departments.

The Editorial Lead: I managed the content lifecycle from ideation to distribution, coordinating with writers and designers.
Brand Cohesion: By streamlining workflows, I ensured that every email, blog post, and social graphic worked in harmony to support major product launches and lead-generation campaigns.