carolyn gilberti

ocean aero

Architected a high-fidelity visual narrative and video campaign to translate complex autonomous technology for global stakeholders.

problem

Ocean Aero’s maritime autonomy technology is highly sophisticated, yet their social media presence lacked a visual narrative that matched the "cutting-edge" caliber of their engineering. The goal was to bridge the gap between complex subsea/surface technology and high-level stakeholder engagement on LinkedIn, ensuring the digital presence felt as innovative as the vessels themselves.

solution

I architected and executed a comprehensive visual content suite, translating dense technical specs into a compelling digital narrative through social media posts and video.

I architected and executed a comprehensive visual content suite, translating dense technical specs into a compelling digital narrative. This involved:

Video Production: Engineering a high-impact video showcase that balanced technical accuracy with luxury brand standards.
Brand Continuity: Developing a "digital-first" asset kit that seamlessly integrated with their existing web infrastructure while optimizing for LinkedIn’s professional audience.
Strategic Messaging: Distilling complex maritime concepts into concise, authoritative messaging designed to command attention from defense and exploration leaders.

The Impact [Result] The project successfully materialized a cohesive brand voice across social platforms, reinforcing Ocean Aero’s position as a leader in autonomous maritime technology. This initiative demonstrated my ability to take a "from zero-to-one" approach—managing the entire lifecycle from creative conceptualization to technical deployment—resulting in a high-fidelity visual identity that resonates with a tech-savvy, global audience.